An anomalous light shift in the precession of a ground-state Zeeman coherence is observed: the Larmor frequency increases with the strength of a drive that is blue (red) detuned from a transition out of the lower (upper) energy level. Our measurements are made on 85 Rb atoms traversing an optical cavity containing a few photons; shifts as large as 1% per photon are recorded. The anomalous shift arises from an accumulation of phase driven by quantum jumps. It is stochastic and accompanied by broadening.Elastic Rayleigh scattering [1] is a ubiquitous process in the manipulation of atoms by light, and a widely used tool for the projective measurement of their quantum states. While its basic properties have long been known, subtleties continue to be uncovered. Uys et al. [2] have recently shown that its contribution to the decoherence rate of a ground-state superposition (two-level system) is given by the square of the difference of the scattering amplitudes; if the amplitudes interfere constructively, there is decoherence even when the rates of scattering from the two levels of the superposition are equal, contrasting previous work [3] that found such effects negligible.The elastic Rayleigh scattering considered by Uys et al. is exemplified by measurements on a 9 Be + ion, with a ground-to-excited-state detuning of tens of GHz, far in excess of the excited state linewidth. In this Letter, we report on an anomalous light shift observed in a quasiresonant system of 85 Rb atoms. This shift, which reverses the sign of the usual AC Stark shift, is similarly due to elastic Rayleigh scattering and driven by precisely the same mechanism as the decoherence reported in [2]. Most generally, decoherence and shift exist side by side, with the decoherence dominant far from resonance and the anomalous light shift dominant in the quasi-resonant regime. The two sides are unified by an analysis of the quantum-jump-driven evolution of coherence under elastic Rayleigh scattering.Our experimental observation is made through conditional detection of photons scattered from 85 Rb atoms into an optical cavity mode at moderate-to-weak dipole coupling strengths [4]. Detection of a first photon creates coherence between Zeeman-shifted ground states, |g − and |g + , where the Zeeman splitting is significantly smaller than the excited state linewidth and the cavity width. Evolution of this coherence is observed as a quantum beat written on the probability of a subsequent sec- * lorozco@umd.edu ond photon detection [5]. The beat note then reveals the anomalous shift: the observed Larmor frequency increases with the strength of a drive that is blue (red) detuned from the optical transition out of the lower (higher) ground state, opposite to what one would naively predict from the AC Stark effect applied to each ground-state level. We first explain the origin of this anomalous shift and its connection to the decoherence reported in [2] using a simplified model. We then present our experimental measurements, which we compare with full quantum traje...