19Functional magnetic resonance imaging (fMRI) of awake and unrestrained dogs 20 (Canis familiaris) has been established as a novel opportunity for comparative 21 neuroimaging, promising important insights into the evolutionary roots of human brain 22 function and cognition. However, data processing and analysis pipelines are often 23 derivatives of methodological standards developed for human neuroimaging, which 24 may be problematic due to profound neurophysiological and anatomical differences 25 between humans and dogs. Here, we explore whether dog fMRI studies would 26 benefit from a tailored dog haemodynamic response function (HRF). In two 27 independent experiments, dogs were presented with different visual stimuli. BOLD 28 signal changes in the visual cortex during these experiments were used for (a) the 29 identification and estimation of a tailored dog HRF, and (b) the independent 30 validation of the resulting dog HRF estimate. Time course analyses revealed that the 31 BOLD signal in the primary visual cortex peaks significantly earlier in dogs compared 32 to humans, while being comparable in shape. Deriving a tailored dog HRF 33 significantly improved the model fit in both experiments, compared to the canonical 34 HRF used in human fMRI. Using the dog HRF yielded significantly increased 35 activation during visual stimulation, extending from the occipital lobe, to the caudal 36 parietal cortex, the bilateral temporal cortex, and into bilateral hippocampal and 37 thalamic regions. In sum, our findings provide robust evidence for an earlier onset of 38 the dog HRF in a visual stimulation paradigm, and suggest that using such an HRF 39 will be important to increase fMRI detection power in canine neuroimaging. By 40 providing the parameters of the tailored dog HRF and related code, we encourage 41 and enable other researchers to validate whether our findings generalize to other 42 sensory modalities and experimental paradigms. 43