Decoding Consumer Preferences in Food Packaging with the Kano Model
Anna Szczyrba,
Mariusz Szataniak
Abstract:This study investigates the efficacy of the Kano Model in decoding consumer preferences for food packaging. Recognizing the pivotal role of packaging in product satisfaction and purchase decisions, this research integrates the Kano Model with contemporary market analysis. A survey was conducted with a diverse panel of consumers who rated various packaging features of existing food products. The results were analyzed to determine the impact of these features on consumer satisfaction and their potential to eleva… Show more
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