“…Figures often beguile me, particularly when I have the arranging of them myself. (Mark Twain, 1906) One consequence of the move to the marketisation of higher education (Hemsley-Brown, 2011;Molesworth, Nixon, & Scullion, 2009;Sawyer, Johnson, & Holub, 2009), has been an increasing emphasis by universities on how they promote themselves to potential students. The university prospectus that was once "a modestly produced booklet mostly written by academic staff" (Brockbank, 1996), has become a large illustrated glossy brochure with a parallel website designed by marketing professionals (Steele, 2009).…”