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Monetizing Your Data 2017
DOI: 10.1002/9781119356271.ch8
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Decision Theory: Making It Rational

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“…The theory of expected utility, which became well-known and popular in the second half of the 20th century, represents the normative direction in decision-making, emphasizes the rationality of the decision-maker as a phenomenon that recognizes all available solution variants along with consequences, and chooses the variant with the highest utility (Simon, 1979;Wells & Chiang, 2017). This rationality model does not take into account many conditions and factors in which the actual decision-making in an organization takes place (Sanchez & Contreras, 2016).…”
Section: Introductionmentioning
confidence: 99%
“…The theory of expected utility, which became well-known and popular in the second half of the 20th century, represents the normative direction in decision-making, emphasizes the rationality of the decision-maker as a phenomenon that recognizes all available solution variants along with consequences, and chooses the variant with the highest utility (Simon, 1979;Wells & Chiang, 2017). This rationality model does not take into account many conditions and factors in which the actual decision-making in an organization takes place (Sanchez & Contreras, 2016).…”
Section: Introductionmentioning
confidence: 99%