“…In particular, the PLS-SEM method was employed to analyze the collected data. The Partial Least Squares technique is a powerful component-based method widely used in prior studies (Farrukh, Khan, et al, 2017;Farrukh, Chong, Mansori, & Ravan Ramzani, 2017;Farrukh, Wei Ying, & Abdallah Ahmed, 2016;Farrukh, Ying, & Mansori, 2016Riaz, Farrukh, Rehman, & Ishaque, 2016;Shahzad, Farrukh, Kanwal, & Sakib, 2018).PLS SEM is a two-step process in the first step measurement/ outer model is evaluated for validity and reliability while in the second step path coefficients are tested for significance.…”