Decision Making Models on the Market of Cloud Services

Abstract

Introduction. Optimization can be applied in developing profitability management tools for a cloud service broker working according to a certain business model. On behalf of the managing telecommunications holding company (telecommunications operator), this broker integrates, aggregates and configures software and data storage services of third-party Internet software vendors. Such a broker receives only fixed commissions from this company, based on the subscription fee, but does not pay royalties to an Internet software vendor and does not receive payments from the sale of service packages. The purpose. The cloud broker faces the problem of limited human resources required to carry out the relevant legal, technical and economic activities. In addition, the broker faces the problem of uncertainty in sales, service prices, the share of resource use, or the risk of losing operational and financial goals. Results. To run a broker?s business efficiently, one needs to find services and their bundles that increase profitability and reduce financial risk by solving certain optimization problems. Information on such services is needed to support negotiations on fixed and variable commissions, as well as to prioritize services and their packages to be provided. Thus, for the cloud services broker, both profitability management tools and services portfolio development tools are useful. In general, a cloud service broker is an organization that negotiates the relationships between cloud service clients and Internet software vendors. Cloud broker can be created on the basis of different business models regarding the type of service (platform, infrastructure, software), type of clients (enterprise, household), functions performed (identity management, accounting, billing, location, etc.), the degree of rebranding, measures of aggregation of services and other criteria. Conclusions. Different cloud brokers have different attitudes to choice of important solutions for their businesses. Solutions can relate to pricing, capacity planning and utilization in combination with service quality, security, scalability and other issues. Keywords: optimization, portfolio, uncertainty, Boolean variables, revenue generation.