Decision-Making in the Front-End of Apparel Innovation: A Study from Sri Lanka

Seram, Niromi; Nanayakkara, Julian; Lanarolle, Gamini

doi:10.1080/17569370.2019.1607225

Cited by 2 publications

(2 citation statements)

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“…This knowledge and skill exchange in the manufacturing-intensive sector of the fashion industry identified through the study is being illustrated in the Designers’ Self-Directed Learning Cycle. The findings complement the work of other studies in identifying the decision-making processes in manufacturing-intensive countries such as SL (Seram et al, 2019).…”

Section: Discussionsupporting

confidence: 83%

“…Both public and private universities: University of Moratuwa, Open University SL, Academy of Design, Lanka Institute of Fashion Technology offer degree programmes in fashion design. Thus, for the past decade, the industry strengths were mainly driven by design-led quality of apparel over apparel assembly (Seram et al, 2019). Being geographically distant from the consumers, Sri Lankan designers lacked access to the fashion consumer culture and lifestyle knowledge-"fashion knowledge"-as Weller (2007) terms it.…”

Section: Sri Lankan Apparel Industrymentioning

confidence: 99%

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Sri Lankan Fashion Designers: Self-Directed Learning in the Apparel Industry

Gopura

Payne

Bandara

et al. 2021

Clothing and Textiles Research Journal

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The Sri Lankan apparel industry is currently in transition from apparel assembly to manufacturing original designs as a value addition. Design teams work closely with Western brands, buyers and designers to offer advanced creative and technical design services. The purpose of this article is to investigate how Sri Lankan designers acquire personal, high-value fashion knowledge and design skills in this crucial time of industry transition. The study adopts a qualitative approach using semi-structured interviews conducted with 28 fashion design and product development professionals in the industry. Based on an inductive thematic analysis, the study finds that Sri Lankan designers’ acquisition of high-value fashion knowledge and skills comes primarily through their self-directed learning. This study proposes the Designers’ Self-Directed Learning Cycle to illustrate how designers’ learning happens and is applied in their professional practice. The findings are significant in understanding the designers’ practice in the export-oriented apparel value chain.

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Section: Discussionsupporting

confidence: 83%

Section: Sri Lankan Apparel Industrymentioning

confidence: 99%