2019
DOI: 10.18510/hssr.2019.7567
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Decision Making in the Era of Infobesity: A Study on Interaction of Gender and Psychological Tendencies

Abstract: Purpose: This study examines information processing during consumer decision making on online platforms as influenced by gender differences and psychological tendencies. Further exploration is 'how much information is too much information; leading to infobesity.' Methodology: The methodology to address the objective included the questionnaires for assessment of psychological tendencies and naturalistic experiments to measure decision making in online conditions. An online marketplace prototype was created for … Show more

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Cited by 3 publications
(1 citation statement)
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References 35 publications
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“…Therefore, we decided to consider “information anxiety” as a related term rather than a surrogate. Meanwhile, for “infobesity”, we found only one paper, which shared the same themes as IO (Maidullah and Sharma, 2019).…”
Section: Methodsmentioning
confidence: 71%
“…Therefore, we decided to consider “information anxiety” as a related term rather than a surrogate. Meanwhile, for “infobesity”, we found only one paper, which shared the same themes as IO (Maidullah and Sharma, 2019).…”
Section: Methodsmentioning
confidence: 71%