“…Following design science methodology [9,10,12,20] and qualitative interview methods [22,57,58,59], this paper has respectively synthesised and qualitatively evaluated a design for a personal information transaction object (PITO) in accordance with the market design criteria espoused by Market Engineering theory [11] and extant market design practices [19,41,42,55,56] so as to render our prior Primary Personal Information Market (PPIM) system-architectural design [1] technically feasible to implement. It proposes that a permission-based PITO N/A "understanding the customer is probably the primary driver of the work in this organisation for the next so many years"…”