Decision Data Services: A New Resource For Communications Planning

Snowdon, Gail; Evans, Jim

doi:10.4148/1051-0834.1484

Cited by 2 publications

(1 citation statement)

References 4 publications

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“…, 1991, p. v). While the essence remains unchanged from the original mission, the responsibilities now demanded of Extension personnel have undergone more changes In the last two decades than in the previous 50 years (Evans, 1991). Whereas the Extension agent once served as the main communication link between rural communities and the rest of the world (Diiiman, 1986), communications technology today has unquestionably created a global village which does not recognize any artificial boundaries, be they geographical or political (Cooperative Extension System Strategic Planning Council, 1991;Office of Technology Assessment, 1991;Rasmussen, 1989).…”

Section: Questionnaire Findingsmentioning

confidence: 99%

Developing a user-cordial online retrieval model strategy to access extension educational materials from a north central region database

Brown

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Section: Questionnaire Findingsmentioning

confidence: 99%

Developing a user-cordial online retrieval model strategy to access extension educational materials from a north central region database

Brown

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Rewarding Relationships: A Quasi-Experimental Design Evaluating the Impact of an Extension Public Relations Seminar

McLeod-Morin¹,

Baker²,

Boyer³

et al. 2023

JJSE

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While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of Extension is viable. To expose undergraduate students to the brand and value of Extension, a public relations seminar was developed and delivered by a state Extension specialist to 95 students enrolled in an agricultural technical writing course at a land-grant university. The seminar served as a treatment in the quasi-experimental design, which included information about the land-grant mission, Extension resources, and potential careers related to Extension. Findings revealed that the public relations seminar had a significant impact on the students’ awareness and value of Extension and their consideration of Extension as a career. Implications from this study support strategic public relations having a positive, short-term impact on students’ perceptions of Extension. While future research should explore the long-term impacts of public relations on students’ perceptions of Extension, it is recommended that Extension professionals and agricultural communicators implement public relations activities targeting undergraduate students and use brand advocates, like Extension specialists, to elevate the brand.

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Decision Data Services: A New Resource For Communications Planning

Cited by 2 publications

References 4 publications

Developing a user-cordial online retrieval model strategy to access extension educational materials from a north central region database

Developing a user-cordial online retrieval model strategy to access extension educational materials from a north central region database

Rewarding Relationships: A Quasi-Experimental Design Evaluating the Impact of an Extension Public Relations Seminar

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