“…If the two principles in question are activated simultaneously, their relative strength determines the response, as in a ‘tug of war’ between conflicting attitudes. Simultaneous activation fits the evidence of conflict in participants, which MPT models have some difficulty explaining (Baron & Goodwin, 2020; Bialek & de Neys, 2016; Liu & Liao, 2021; Rosas, Bermúdez et al., 2019; see the useful discussion of the implications of MPT models in this respect in Baron & Goodwin, 2021, section 7). If participants consider the positive balance in the outcomes conditional on not considering the cost of the deontological violation, and vice versa, as the MPT approach assumes, they should not feel any conflict when confronting dilemmas.…”