Decision Analytics—Less Expected Motivators for HEPA Programs

Abstract

There is a need to raise the physical activity levels in the population as this will give significant savings in healthcare costs, both long- and short term. This has motivated numerous projects and campaigns during the last 15-20 years, which mostly have not produced any long-term, and not any significantly positive results. We need “some better ways”, which build on the design of programs for young elderly (our target group) that get adapted to and adopted for sustained use. Decision analytics could be a possible approach to find the wanted “better ways”. The DigitalWells program is a first implementation of decision analytics with (at least) partial answers to the complaint - “you cannot be sure that time spent will actually give sufficient health effects” – a key reasons why exercise programs are discontinued. DigitalWells is a digital ecosystem, an effective and useful context for advanced digital analytics, which offers better forms for user guidance and support.