Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing

Wasiq, Mohammad; Bashar, Abu; Nyagadza, Brighton; Johri, Amar

doi:10.1016/j.jjimei.2024.100296

International Journal of Information Management Data Insights

2024

DOI: 10.1016/j.jjimei.2024.100296

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Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing

Mohammad Wasiq,

Abu Bashar,

Brighton Nyagadza

et al.

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Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing

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References 74 publications

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