2022
DOI: 10.1177/01902725221108964
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Deciding between Domains: How Borrowers Weigh Market and Interpersonal Options

Abstract: Individuals routinely satisfy borrowing needs by transacting in the market or by relying on social relations. In the market domain, price logic leads borrowers to choose the cheaper option; in the interpersonal domain, role-matching logic leads borrowers to choose the relation best matched to the act. But how do individuals choose when faced with options from each domain? Drawing on theories in economic sociology that assert the economic and the social are mutually constitutive, we posit that when market and i… Show more

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Cited by 4 publications
(1 citation statement)
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References 72 publications
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“…Moreover, the COVID-19 pandemic significantly underscored the necessity for enhanced financial literacy and consumer education, particularly as consumers grappled with unparalleled economic challenges and risks (Baicu et al, 2020). The need for consumer education has increased as the complexity of the marketplace has grown and the incidence of consumer fraud and deception has become more prevalent (Stavins, 2017, Routh, 2022, O'Brien et al, 2022. In South Africa, consumer education remains a critical issue for protecting and empowering consumers.…”
Section: Introductionmentioning
confidence: 99%
“…Moreover, the COVID-19 pandemic significantly underscored the necessity for enhanced financial literacy and consumer education, particularly as consumers grappled with unparalleled economic challenges and risks (Baicu et al, 2020). The need for consumer education has increased as the complexity of the marketplace has grown and the incidence of consumer fraud and deception has become more prevalent (Stavins, 2017, Routh, 2022, O'Brien et al, 2022. In South Africa, consumer education remains a critical issue for protecting and empowering consumers.…”
Section: Introductionmentioning
confidence: 99%