“…In a typical application, a measure of SWB is regressed on respondents' quantities of a bundle of non-market goods, and the ratio of the coefficients on two goods yields an estimate of the goods' rate of tradeoff that would leave SWB unchanged. SWB data have been used in this way, for example, to estimate the tradeoffs between inflation and unemployment (Di Tella, MacCulloch, and Oswald, 2001); between own and others' income (for a recent review, see Clark, Frijters, and Shields, 2008); and between money and a relative's life (by comparing the coefficient on losing a family member with the coefficient on income; Oswald and Powdthavee, 2008, and Deaton, Fortson, and Tortora, 2010). 1 …”