Dealer loyalty and brand loyalty: United or divided?

Holmes, Gary R.; Pettijohn, Charles E.; Mitra, Subhro

doi:10.1080/1046669x.2020.1844839

Cited by 6 publications

(7 citation statements)

References 48 publications

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“…Brand love is considered one of the most important antecedents of brand loyalty (Ghorbanzadeh and Rahehagh 2021). When a consumer falls in love with a brand, the consumer develops a very strong emotional relationship, both in rational and emotional terms (Holmes et al 2020). This relationship creates intense emotional responses in relation to the brand, as it works as a kind of guarantee that the consumer will buy it again in order to experience all the positive emotions that are aroused by the acquisition of a product or service of a certain brand, remaining loyal (Ghorbanzadeh and Rahehagh 2021).…”

Section: Hypothesis 3 (H3) Brand Love Positively Influences Positive ...mentioning

confidence: 99%

Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

Rodrigues

Sousa

Gomes

et al. 2023

Administrative Sciences

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Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges associated with the energy transition, they have to reinvent themselves, retaining a focus on offering a unique and personalized experience for the consumer without forgetting the factors that influence the decision-making process. Therefore, current research aims to understand the relationship between brand love and other behavioral constructs, including brand attachment, brand satisfaction, brand loyalty, and positive word of mouth, as well as its influence on consumer behavior in the Portuguese automotive market, more specifically regarding the brands Audi, BMW, and Mercedes-Benz. Based on the literature review, a questionnaire survey was conducted on a group of 324 respondents. From this sample, it was possible to develop a conceptual model and formulate six research hypotheses. The results reveal that brand attachment and satisfaction have a positive influence on brand love, which has a positive influence on brand loyalty and positive word of mouth. In addition, brand attachment is positively related to brand loyalty, which has a positive impact on loyalty. Therefore, this article presents some insights from the perspective of digital marketing (i.e., e-WOM and social networks) and territory management (i.e., notoriety and positioning of territories). In the end, the limitations of the study will be presented, and guidelines for future research will be outlined.

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Section: Hypothesis 3 (H3) Brand Love Positively Influences Positive ...mentioning

confidence: 99%

Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

Rodrigues

Sousa

Gomes

et al. 2023

Administrative Sciences

View full text Add to dashboard Cite

show abstract

“…Brand loyalty is defined as a consumer's desire to regularly purchase a branded product or service of his or her choice regardless of external influences or factors that would drive the consumer to switch brands (Holmes et al, 2020 ). Many experts have recently stressed in research that “loyalty is more profitable” since the expense of obtaining new consumers far outweighs the cost of retaining existing customers, and loyal customers, more crucially, encourage or recommend others (Agha et al, 2021 ).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Analysis Model of Consumer Sentiment Tendency of Commodities in E-Commerce

Yao

2022

Front. Psychol.

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Users are increasingly turning to the internet to acquire and consume goods. Online purchasing builds demand between customers in modern years. E-commerce (e-commerce) is a business strategy that allows individuals and businesses to buy and sell goods and services through the Internet. Ecommerce can be used on computers, tablets, cellphones, and other smart devices, and it operates in four key market categories. The way individuals buy and consume goods and services has changed as a result of e-commerce. People are increasingly using their computers and smart devices to place orders for things that can be delivered quickly to their homes. In the 1960s, ecommerce made use of an electronic system called electronic data interchange to help in document conversion. In the world of e-commerce, Amazon is a monster. It is, in reality, the world's largest online store, and it is still growing. As a result, it has become a significant roadblock in the retail industry, prompting some major merchants to rethink their plans and adjust their focus. This article is based on literary reviews. Developing a research framework for consumer trends, particularly in terms of purchasing behavior, is very much necessary. The sample size for this investigation was determined using a simple rule of thumb for successful partial least squares structural equation modeling (PLS-SEM) estimation. Consumer sentiment tendencies play a major role in this research. This research's most valuable factors include a promotion, price, brand loyalty, product review, and product quality. We looked into how these aspects analyzed a customer's tendency. These are the primary topics of discussion in this study.

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“…Loyalitas merek dianggap sebagai faktor kunci bagi perusahaan untuk mendapatkan keunggulan kompetitif di pasar (Zhang & Liu, 2017). Semakin tinggi loyalitas konsumen terhadap merek, maka semakin rendah kemungkinan untuk berganti merek (Holmes et al, 2020). Penelitian yang dilakukan oleh Ismail et al, (2020) mengkaji hubungan antara keterlibatan merek dan kesadaran nilai dengan loyalitas merek, mendapati bahwa keterlibatan merek dalam konsep diri berdampak positif terhadap loyalitas merek pada Gen Z di Malaysia.…”

Section: Pendahuluanunclassified

Analisis Pengaruh Loyalitas Merek Dan Preferensi Merek Terhadap Niat Pembelian Ulang Smartphone Pada Generasi Z

Sofia

Hartono

2022

EEB

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The study aims to examine students repurchase intentions on smartphone brands. The population used in this study was Indonesian students who used smartphones and once bought back their smartphones. The study used primary data and used purposive sampling techniques in sampling. The number of samples collected was as many as 156 student respondents. The analysis test was conducted using the SEM method and data process using Smart PLS software. The results of the data analysis successfully showed all five significant hypotheses. (1) Brand Engagement in Self-Concept positively affects Brand Loyalty, (2) Value Consciousness positively affects Brand Loyalty, (3) Brand Loyalty positively affects Repurchase Intentions, (4) Self-Congruity positively affects Brand Preferences, (5) Brand Preferences positively affect Repurchase Intentions. The results of this research are expected to help marketers in developing any aspect that can foster the intention of buying smartphone brands in Indonesia among students.

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Dealer loyalty and brand loyalty: United or divided?

Cited by 6 publications

References 48 publications

Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

Analysis Model of Consumer Sentiment Tendency of Commodities in E-Commerce

Analisis Pengaruh Loyalitas Merek Dan Preferensi Merek Terhadap Niat Pembelian Ulang Smartphone Pada Generasi Z

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