De‐ownership orientation and collaborative consumption during turbulent economic times

Abstract

In this article we aim to increase understanding of which social factors are central when looking at de‐ownership orientation (DOO), collaborative consumption attitudes (CCA) and collaborative consumption intentions (CCI). In addition, we analyze how DOO, CCA and CCI are linked to each other. We scrutinize DOO, CCA and CCI in Finland during a period of economic crisis. Our results show that DOO is rather evenly spread across the socio‐demographic groups, and that CCA is at a much higher level than CCI among the respondents. CCA is less impacted by factors that originate from a consumer's social and economic conditions. The studied concepts are found to be closely associated: with the increase in DOO, the propensity for CCI and CCA to increase also grows. However, DOO has a stronger effect on CCA than on CCI. Of studied socio‐economic features, age clearly has the strongest effects on each studied factor. The younger age cohorts have more positive attitudes towards collaborative consumption than others. In terms of employment status the groups that are the most positive towards collaborative consumption are those staying at home on parental leave, whereas the retired, entrepreneurs (for CCI) and unemployed (for CCA) have the least inclination towards collaborative consumption. Thus, economic crisis can be seen as working against the development of the sharing economy and collaborative consumption, or at least it could create social divisions between groups who take part in it.

Coping with crises: Consumption and social resilience on markets

“…Some authors have elsewhere raised suspicion about the role of new sub‐systems of exchange to alter the existing power relations and class (Schor et al, ). In this issue, Lindblom & Lindblom () point towards similar indications. They question whether the ideas of a sharing economy, that is, the new conceptualization of links between the ownership of goods, could find more followers during the crisis.…”

Aspirations of Retailers and Visitors Towards the Regeneration of Declining Streets in Cities

“…The difference in store typology is a nationwide concern with shopping centres focusing on clothing and footwear, as revealed by further retail censuses undertaken at Basingstoke's Festival Place and Birmingham's Bullring 1 (35% and 42% respectively). Restaurants and cafes are the second largest usage of units within shopping centres, which further reflects how the retail experience is more than the traditional concept of simply going somewhere to get something and the increasing trend of collaborative consumption (Lindblom and Lindblom, 2017).…”

“…Following the 2008 economic crisis and the emergence of e-commerce, consumers are fundamentally different to how they were pre-recession (Slaughter and Grigore, 2015). Town centre consumers have re-evaluated the economic and social costs associated with retail (Wrigley and Lambiri, 2015) with an increased interest in experiences and co-consumption (Lindblom and Lindblom, 2017). As a result of these changes, the numbers employed in retail and shops in the city centre have been in decline, with predictions of 900,000 fewer retail jobs by 2025, approximately a third of the 3,022,000 employed in retail in 2014 (British Retail Consortium, 2016).…”

How to reinvent the High Street: evidence from the HS2020

“…Slaughter and Grigore (2015) maintain that the postrecession lives and lifestyles are different to pre-recession ones. For example, an emerging trend during the recession period was the increase of the de-ownership and collaborative consumption (Lindblom and Lindblom, 2017). This could explain the documented net increase of retail businesses on the High Street that provide space for experiences and co-consumption, for example, coffee and tea shops and restaurants and bars (LDC, 2017).…”