De-Normalization of Tobacco in Canada

Lavack, Anne M.

doi:10.1080/15245004.1999.9961068

Cited by 36 publications

(22 citation statements)

References 3 publications

(2 reference statements)

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“…In addition to direct protection from the harmful effect of SHS exposure,7 8 clean indoor air laws have also been attributed with decreasing the social acceptability of smoking 39. Social denormalisation, “the programs and actions undertaken to reinforce the fact that tobacco use is not a mainstream or normal activity in our society,’’40 has become a lynchpin of global tobacco control strategies and has helped to achieve sustainable reductions in smoking 15 18 41. The present data provide further evidence for the need for smoke-free legislation that is comprehensive in its scope.…”

Section: Discussionmentioning

confidence: 99%

Secondhand smoke emission levels in waterpipe cafes in Doha, Qatar

et al. 2014

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Section: Discussionmentioning

confidence: 99%

Secondhand smoke emission levels in waterpipe cafes in Doha, Qatar

et al. 2014

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“…Tobacco denormalization describes all programs and actions, including policies and interventions such as media campaigns and public smoking bans, undertaken to reinforce the idea that tobacco use is not a mainstream or normal activity in society (Lavack, 1999). The California tobacco control program is known for its denormalization approach and is credited for both reducing the prevalence of smoking and the social acceptability of smoking (Al-Delaimy WK, White MM, Mills AL, Pierce JP, Emory K, Boman M, Smith J, Edland S, 2010).…”

Section: Introductionmentioning

confidence: 99%

The gendered experience of smoking stigma: implications for tobacco control

Antin¹,

Annechino²,

Hunt

et al. 2016

Critical Public Health

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Tobacco denormalization is a widely accepted tobacco control strategy, shaping policies and programs throughout the United States as well as globally. In spite of widespread beliefs about the effectiveness of tobacco denormalization approaches, concerns about their emphasis on stigmatization have emerged. Social science research on smoking stigma raises questions about the potential iatrogenic consequences of tobacco denormalization approaches. Few studies have considered how smoking stigma may be internalized differently by different people, particularly those who experience stigmatization because of other socially-ascribed makers of inequity (e.g. race, ethnicity, gender, sexuality). The intersection of multiple stigmas may work to intensify the “social isolation and marginalization” that some people already experience (Greaves & Hemsing 2009; pg S127). This paper presents results from a pattern-level analysis of focus group and interview data from a study investigating smoking-related stigma and perceptions of tobacco denormalization approaches among 15 low income Black women who smoke in the San Francisco Bay Area. Our analysis revealed a cycle where Black women’s experiences with structural oppression resulted in stress and the use of cigarettes to cope with that stress. Though the connection between smoking and stress is well documented in previous research, our analysis further revealed the additional contribution of the stigmatization of smoking and how it intensifies inequity for Black women who smoke. Implications of these findings for tobacco control and prevention are discussed.

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“…" (2001:9) This tolerance by non smokers towards smokers changed within a few short years, however, with a global ban on smoking in enclosed public places that further accelerated the falling prevalence and growing cultural stigma associated with smoking, suggesting a significant role for the wider legislative and cultural context in influencing attitudes towards consumption, moving beyond raw prevalence levels. Furthermore, these smoking-related developments led to an interesting shift in discourses of normalisation and denormalisation, from having been an academic concept used to explore and explain changing drug-related attitudes and behaviours initially in 1990s Britain and then further afield, evolving into an explicit, stated policy aim within public health tobacco strategy by the late 2000s (Bell et al, 2000;Lavack, 1999). This has led to the current situation where cigarette smoking is at its lowest level in decades in the UK (Fuller and Hawkins, 2014), supported by smoke free legislation and a policy advocating an explicit, intentional and self evident (yet neither defined nor explained) 'denormalisation' of smoking.…”

Section: Introductionmentioning

confidence: 99%

“Skittles & Red Bull is my favourite flavour”: E-cigarettes, smoking, vaping and the changing landscape of nicotine consumption amongst British teenagers – implications for the normalisation debate

Measham

O’Brien

Turnbull

2016

Drugs: Education, Prevention and Policy

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Additional information:Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Aims: From an academic discourse explaining trends in drug-related attitudes and behaviours, 'normalisation' now also encompasses public health policy advocating 'denormalisation' of smoking. This study explored young people's attitudes and behaviours to cigarettes and ecigarettes to ascertain whether a process of 'renormalisation' was underway. Methods: A six-month multi-method study was conducted in NW England. Data collection in AprilJuly 2014 included a convenience sample survey of 233 students; secondary analysis of a 3,500 respondent survey; stakeholder interviews; participant observation sessions; focus groups; and participatory research events with over 100 students. Findings: Young people used e-cigarettes primarily for flavour combinations and to perform 'tricks'; with the public performance of 'vaping' valued as an indicator of experienced use.Smoking cessation and nicotine consumption were less important motivations. When comparing e-cigarettes with eight indicators of normalisation -additionally, legal status and risk perceptionthere were indications of a growing cultural accommodation of 'vaping'. Conclusion:The changing landscape of nicotine and non nicotine products challenges traditional conceptualisations of 'smoking' and 'non-smoking' and problematises the notion of linear processes of normalisation in respect not just of young people's tobacco and nicotine use, but more generally, of delivery systems and the drugs dispensed within them, suggesting marketplacedifferentiated normalisation.

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De-Normalization of Tobacco in Canada

Cited by 36 publications

References 3 publications

Secondhand smoke emission levels in waterpipe cafes in Doha, Qatar

Secondhand smoke emission levels in waterpipe cafes in Doha, Qatar

The gendered experience of smoking stigma: implications for tobacco control

“Skittles & Red Bull is my favourite flavour”: E-cigarettes, smoking, vaping and the changing landscape of nicotine consumption amongst British teenagers – implications for the normalisation debate

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