De la fumée contre l'asthme, histoire d'un paradoxe pharmaceutique

Raynal, Cécile

doi:10.3406/pharm.2007.6089

Cited by 1 publication

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“…Also, it is crucial to acknowledge that cigarettes as such were not deemed suspect in the 19th-century medicine. In fact, they were recommended by medical authorities of the time, despite drawing on the contemporary rise of tobacco cigarettes and the associated technology of manufacture (Raynal, 2007). What it took to change medical perceptions were “new, allergic understandings of asthma that prioritized inflammation rather than nervous bronchoconstriction,” which only appeared in the first decades of the 20th century (Jackson, 2010).…”

Section: The Roots Of a Prohibitionmentioning

confidence: 99%

Lost archives and found voices: reconstructing the marketing history of medical marijuana in Austria-Hungary

Stojan

2023

JHRM

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Purpose The purpose of this paper is to reconstruct the marketing history of medical marijuana cigarettes in the past three decades of Austria-Hungary. Design/methodology/approach This paper constructs an analytical narrative based on information scattered in historical periodicals. Findings Towards the end of Habsburg rule, two Ljubljana-based pharmacists, the Trnkóczy brothers, managed to establish themselves as monopolistic suppliers of pre-rolled medical marijuana cigarettes for the entire Austrian part of the dual monarchy. Garnering the support of the regional Carniolan Government, Julius von Trnkóczy successfully argued his wares were not affected by the prohibition passed against imported French medicinal cigarettes. This happened despite medical opposition, suggesting that Trnkóczys could only operate this business because of their elevated social status. In the past decade of the 19th century, Ubald von Trnkóczy took advantage of newly loosened regulation to obtain an official permit by the royal-imperial government in Vienna. This was followed, in late 1909, by an advertising campaign covering mass media throughout the empire. This was enabled, amongst others, by a cutting down on medicinal claims. Their declining price is further indication that the cigarettes were mass marketed, especially as their core ingredient, cannabis, underwent price inflation. Research limitations/implications Because of its later illegality, the research subject was for a long time considered embarrassing, leading to an absence of retrievable documents. Missing archival sources are thus a major limitation, but one which can be overcome by the concurrent reading of historical periodicals – ranging from mass-market newspapers to specialist journals and legal texts. This paper has implications for 21st-century challenges in the marketing of newly legalized medical marijuana. Originality/value This paper discusses the marketing history of cannabis, a drug rarely discussed in historical literature outside its medical and regulatory context, and reconstructs previously forgotten case histories.

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Section: The Roots Of a Prohibitionmentioning

confidence: 99%

Lost archives and found voices: reconstructing the marketing history of medical marijuana in Austria-Hungary

Stojan

2023

JHRM

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De la fumée contre l'asthme, histoire d'un paradoxe pharmaceutique

Cited by 1 publication

References 0 publications

Lost archives and found voices: reconstructing the marketing history of medical marijuana in Austria-Hungary

Lost archives and found voices: reconstructing the marketing history of medical marijuana in Austria-Hungary

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