This paper introduces and discusses Occitan sociolinguistics as it evolved from the 1970s onward as a theory of language contact as conflict. It was developed in conjunction with its Catalan counterpart and as a reaction to Joshua Fishman's allocational model of diglossia, and came as a response to conditions of swift social and linguistic change in Southern France after the Second World War. This model, proposed mainly at first by Robèrt Lafont in Montpelhièr, is strongly materialist in that it focuses on the material conditions of language production and replaces the language movement among other social struggles. This paper first explores the roots of the contemporary Occitan movement and its links with the birth of Occitan sociolinguistics. It then analyzes key concepts in Occitan sociolinguistics such as diglossic ideology as essential to understand processes of minoritization, linguistic alienation, and social domination. Finally, it looks at how this approach conceptualizes language revitalization not as a linguistic issue but as a social one and suggests that Occitan sociolinguistics provides an alternative to models of language loss and revival rooted in cultural and identity politics.