2007
DOI: 10.1108/08858620710828863
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De‐internationalisation and global strategy: the case of British Telecommunications (BT)

Abstract: Purpose -The paper aims to examine the process of de-internationalisation through an analysis of British Telecommunications' (BT's) experience. There is -to date -little research upon de-internationalisation, this paper aims to contribute to the debate through assessing how businesses with a strong domestic position would respond to a turbulent commercial environment. Design/methodology/approach -The key research issue is addressed in the paper via the use of a single case study. Findings -The paper finds that… Show more

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Cited by 30 publications
(26 citation statements)
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“…This is the case with turf wars between marketing and other departments (Koku, 2007). • the focus of the research is on a specific case and not on a general assessment across an industry, e.g., how are growth strategies decided upon and revised afterwards (Turner & Gardiner, 2007). • the interest of the researcher is in the effect of specific procedures on the awareness of individuals, e.g.…”
Section: Discussionmentioning
confidence: 99%
“…This is the case with turf wars between marketing and other departments (Koku, 2007). • the focus of the research is on a specific case and not on a general assessment across an industry, e.g., how are growth strategies decided upon and revised afterwards (Turner & Gardiner, 2007). • the interest of the researcher is in the effect of specific procedures on the awareness of individuals, e.g.…”
Section: Discussionmentioning
confidence: 99%
“…Entering foreign markets also means making decisions regarding which products to offer in which market and when to start offering other products and drop current ones [28]; [33]. For instance, a machinery producer may offer some standardized machinery but also customize some of its machines to meet customers' needs; consequently, its sales by products may fluctuate considerably depending on what their customers (who do not necessarily order annually) need in a specific year [35].…”
Section: Literature Reviewmentioning
confidence: 99%
“…British Telecom (BT) is a less successful example. Only a few years after launching an aggressive global expansion strategy from 1994 to 1999 to posit itself as an MNC, BT reverted to a much more defensive strategy and retreated completely from the U.S. and Asian markets (Turner and Gardiner, 2007).…”
Section: Extant Perspectives and Factors Of International Divestmentmentioning
confidence: 99%