CA 2019
DOI: 10.22148/16.037
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De-Agentializing Data Practices: The Shifting Power of Metaphor in 1990s Discourses on Data Mining

Abstract: Introduction: data mining as extraction of natural resources Big Data represents a tremendous opportunity to drill down and tap into these critical insights. In fact, the powerful potential to mine and refine this vital, valuable resource points to a direct comparison to a similarly vital resource in the modern economy: crude oil. 1 Meanwhile, artificial-intelligence (AI) techniques such as machine learning extract more value from data. 2

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Cited by 4 publications
(3 citation statements)
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“…There is, for instance, a vast body of literature about the use of metaphors in writing on the Internet (Bickenbach and Maye, 1997; Mitchell, 2000; van Den Boomen, 2014; Wilken, 2013). Today, scholars analyse the key role of metaphors in media discourses on big data (‘mining’) (Kerssens, 2019; Puschmann and Burgess, 2014) or they discuss the role of metaphors in the conceptualisation of social media (‘network’, ‘platform’) (Gillespie, 2010; Knox et al, 2006; van Den Boomen, 2014). Although discursively topics have been receiving considerable attention in media and communication studies, virtually no research findings are available about the naming practices of media brands in general and those of social media platforms in particular.…”
Section: Introductionmentioning
confidence: 99%
“…There is, for instance, a vast body of literature about the use of metaphors in writing on the Internet (Bickenbach and Maye, 1997; Mitchell, 2000; van Den Boomen, 2014; Wilken, 2013). Today, scholars analyse the key role of metaphors in media discourses on big data (‘mining’) (Kerssens, 2019; Puschmann and Burgess, 2014) or they discuss the role of metaphors in the conceptualisation of social media (‘network’, ‘platform’) (Gillespie, 2010; Knox et al, 2006; van Den Boomen, 2014). Although discursively topics have been receiving considerable attention in media and communication studies, virtually no research findings are available about the naming practices of media brands in general and those of social media platforms in particular.…”
Section: Introductionmentioning
confidence: 99%
“…Much concern has been expressed regarding the difficulty in attending to harms in data collection, distribution, and use in sociotechnical systems (Seaver, 2017;Kitchin, 2016). Arguments around both internal and external audit mechanisms frequently focus on the work of private-sector organisations, which are often seen as responsible for the increasing role of data collection and analytic systems in society (Kerssens, 2019), as well as the site of particular practical barriers to data auditing due to concepts such as trade secrets.…”
Section: Introduction and Overviewmentioning
confidence: 99%
“…Something about the datafication of lives dehumanizes them. 1 It is disquieting to imagine these data points as anything other than a compact resource, one in which we as data scientists and dashboard builders feel entitled to package and expose, to harvest and exploit. But data are not bricks to be stacked, oil to be drilled, gold to be mined, opportunities to be harvested.…”
mentioning
confidence: 99%