Data Visualization in Business Intelligent &Analysis – Analysis of First Positioned Tools According to Gartner’s Magic Quadrant in Ability to Execute

Abstract

-Data Visualization tools in Business Intelligent (BI) and Analysis are very effective because they allow gaining of deeper understanding of huge amounts of data stored in databases. For this reasons many market research companies take into consideration usage of Data Visualization tools as part of their BI solutions and analyze their competitive advantage at the market as well as the benefits and disadvantages. In this paper, the Data Visualization tools that are on the top of Gartner and Forrester researches, Tableau and Qlik, are taken into consideration. They are positioned higher on the "Ability to execute" axis and according to researchers' report, are faster growing sales tools and deserve analyses in details. They are used as Visual Data Analysis (VDA) tools from theoretical and practical side and are analyzed for previous defined Key Performance Indicators in order to gain deeper insights and make a comparison of their ability to execute.