Data-driven sales optimization with regression and chaotic pattern search
Sandhya Rani Gaddam,
Sarada Jayan,
Pentakota Ravi
et al.
Abstract:Lead generation is the process of gaining potential customers’ interest to increase future sales, and it is an essential part of many businesses’ (amusement parks, theme parks, clubs, etc.) sales processes as their membership is more expensive. The main objective of these businesses is to increase the count of customers. By generating sales leads, a club/park can find leads who have already expressed interest in its products and services and access their audience potential, allowing them to focus on future mar… Show more
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