Data-Driven Insights into Non-Purchasing Behaviours through Latent Dirichlet Allocation: Analysing Study Material Acquisition Among University Students

Abstract

The advent of technology has shifted higher education students’ educational resource acquisition from traditional printed textbooks to digital formats. This shift is underscored by recent scholarship. The current study extended the discourse on student educational resource acquisition, beyond digital preference. It offers a nuanced view of strategies encompassing digital resources and traditional methods such as library and peer borrowing. The aim of this study was to investigate non-purchasing behaviours of university students in acquiring study material. An online survey link was sent through email to all registered students in the university, out of which a total of 1500 participated – this sample included all students from the four schools. The survey sought to answer the following questions: How do you access books? Besides buying, what other strategies have you employed to access books? Data were analysed using Dirichlet allocation for topic modelling to extract the topics from participants' qualitative responses. The study’s findings reveal a complex interplay of socio-economic factors that influence student behaviour. Digital downloads emerged as a prominent strategy, indicating a reliance on online resources. However, borrowing from libraries and peers was significant, which highlights the role of social learning communities. This study contributes to the understanding of how the cost of textbooks impacts academic choices and success, emphasising the social justice implications of textbook affordability. The rise of alternative media suggests a need to reimagine educational resources. It potentially reflects a generational shift in media consumption. This study’s insights advocate for educational institutions and policymakers to reassess resource provisioning to align with the evolving landscape of higher education students’ academic resource acquisition. This will ensure equitable access to educational material.