Data-Driven Enterprise Architecture for Pharmaceutical R&D
Nailya Uzhakova (née Sabirzyanova),
Stefan Fischer
Abstract:This paper addresses the research gap in the realm of data-driven transformation by leveraging the Resource-Based View (RBV) theory and the dynamic capabilities concept to the contours of a data-driven enterprise. It confronts the limitations of conventional digital and data transformation programs, which often prioritize technological enhancements over crucial organizational and cultural shifts. Proposing a more holistic perspective, the Data-Driven Enterprise Architecture Framework (DDA) is introduced, empha… Show more
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