Data-Driven Approaches to User Interface Design: A Case Study

Pimenov, Denis; Solovyov, Alexander; Askarbekuly, Nursultan; Mazzara, Manuel

doi:10.1088/1742-6596/2134/1/012020

Cited by 3 publications

(2 citation statements)

References 6 publications

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“…Data-driven user interface design is an organized methodology that makes use of data gathering and analysis to guide design choices. [3] Designers may produce digital products that better reflect consumer expectations and preferences by implementing data-driven concepts. During my research endeavors, I actively engaged in the data-driven UI design process.…”

Section: Introductionmentioning

confidence: 99%

Analysis of User Experience data and Methodology of application to improve the development of User Interface

Ismailova,

Ermakov

2024

Preprint

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Design plays a critical role and creates a positive user experience, establishing a solid brand identity and staying competitive in the digital world. This research investigates the impact of user data collecting and analysis in improving user experience. The Data-driven User interface design can create an optimized and relevant UI with individual preferences, which leads to increasing user engagement and usability. The proposal explores methodologies to implement data collection and user research for tailoring digital products.

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Section: Introductionmentioning

confidence: 99%

Analysis of User Experience data and Methodology of application to improve the development of User Interface

Ismailova,

Ermakov

2024

Preprint

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“…Prompted by a Trigger, the Action depends on the user's motivation and ability [12,13]; therefore, generally a product must simplify the Action and make it as intuitive as possible. Intuitiveness in design is highly encouraged as it creates a desirable user experience [14]. The Reward should follow as a response to the Action.…”

Section: Introductionmentioning

confidence: 99%

A Case Study on Applications of the Hook Model in Software Products

et al. 2023

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The Hook model is used in digital products to engage and retain users through the mechanism of habit formation. This paper explores the use of Hook model techniques in two mobile applications, one being a popular taxi service (Uber taxi) and the other a social network (Instagram). The goal of this paper is to explore the Hook cycle patterns in the two products, and to identify commonalities and differences in how they are applied. Our results suggest that Hook cycle patterns appear with similar frequency; however, Instagram includes more internal Trigger calls. Uber uses fewer triggers to encourage usage, most probably because users already have a specific need for the application. For the same reason, Uber has less opportunity to fail in the reward delivery, while Instagram can use the failure (in providing a reward) as another trigger if the usage habit is already established. In addition, we introduce two types of Hook cycle patterns: internal (within a single use case) and external (transition between use cases). The insights obtained through the case studies serve as a practical reference for developing engaging and retention-focused applications.

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