Data Analytics to Examine Trending Topics for Indonesian Election 2019

Abstract

Universiti Brunei Darussalam, Jalan Tungku Link, BE1410 Brunei Darussalam 6 firman11@mhs.ee.its.ac.id 1 , mochar@ee.its.ac.id 2 , ketut@ee.its.ac.id 3 , alfaruqi@pens.ac.id 4 , elly@pens.ac.id 5 , anshari.ali@ubd.edu.bn 6Abstrack -Understanding public interest and opinion are necessary tasks in high intense political competition. Utilizing big data analytics from social media provide an important source of information that candidates can utilize, manage and even engage them in targeted political campaigning agenda. One of the sources in big data is social media's interactions. Social media empowers public to participate proactively in the campaigning activities. This paper examines trends gathered from data analytics of two contenders' group for Indonesian Election in 2019. It tracks the recent patterns of people engagement via social media analytic specifically Twitter. The study developed the analysis into the proposed model based on their trends and patterns. The study revealed that political parties are building online social networks to enable them to engage with the public, disseminate ideas and information, gauge public opinion, monitor trends, and obtain immediate feedback. It provides a platform as a listening tool that can be used to capture information and conversations about parties or candidates, and analysis of the data to monitor trends in a candidate's acceptability.