“…1 The phases are: Understand, Observe, Point of View, Ideate, Prototype and Test, thereby, conveying the focus of their respective activities. In each of these phases, methods are employed that draw from various fields (Redlich et al 2019). Despite processual, contextual, and industry-related 2.2 differences, DT employs five characteristic themes that depict how firms can foster innovativeness, and adapt their practices based on (1) user focus, (2) problem framing, (3) visualization, (4) experimentation, and (5) diversity (Carlgren et al 2016b) (see figure 3).…”