Dark Side of Consumer Behavior: Brand Hate and Anti-Brand Actions

Wahab, Tuhin Md. Kashedul

doi:10.2139/ssrn.3516885

SSRN Journal

2019

DOI: 10.2139/ssrn.3516885

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Dark Side of Consumer Behavior: Brand Hate and Anti-Brand Actions

Tuhin Md. Kashedul Wahab

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Dark Side of Consumer Behavior: Brand Hate and Anti-Brand Actions

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