Local strategies for adaptation to climate change in Denmark and Norway are discussed. In both countries, the national impetus for local adaptation is weak; it is largely left to local actors to take the initiative. The dynamics of the different approaches to climate-change adaptation at the local level are illuminated. Using decision-making and learning theory, we present an analytical framework to examine four cases, two in Norway and two in Denmark, which represent two different responses, i.e. anticipatory actions and obligatory actions. We find that, by bringing in knowledge and resources and engaging in persuasive communication across sectors, the presence of institutional entrepreneurs in the adaptation process plays a key role in building legitimacy for anticipatory action in the municipal organisation.