Dancing in the Dark: Youth, Popular Culture, and the Electronic Media

Leibowitz, Flo; Schultze, Quentin J.; Anker, Roy; Bratt, James D.; Romanowski, William D.; Worst, John; Zuidervaart, Lambert

doi:10.2307/431078

Cited by 7 publications

(2 citation statements)

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“…Consistent with previous celebrity transgression studies that used young adults as the samples for their high exposure to celebrity endorsements (Money et al, 2006;Thwaites et al, 2012), this study chose young adults as they have heightened awareness of celebrities as they move away from family as consumer socialization agents to peers and media figures, developing attachments to celebrities as pseudo-friends (Giles and Maltby, 2004). Youth may worship celebrities (Schultze et al, 1991), and are influenced by their endorsements (La Ferle and Choi, 2005).…”

Section: Participantsmentioning

confidence: 99%

Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities

Rifon

Jiang²,

Wu³

2022

JPBM

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Purpose This study aims to develop and test a new research model of consumer response to celebrity transgression. It examines the effects of celebrity past transgression and philanthropic histories in influencing consumer acceptance (i.e. forgiveness and blame) of a single celebrity transgression behavior and the subsequent endorsement potential of the transgressed celebrity. It also examines consumer acceptance of celebrity transgressions from the gender perspective. Design/methodology/approach By using real celebrities, this study conducted a 2 (transgression history: high vs low) × 2 (philanthropic history: high vs low) × 2 (celebrity gender: male vs female) between-subject online experiment with 823 US young adults. Findings Results showed that forgiving (blaming) the transgressed celebrity was positively (negatively) associated with the celebrity’s endorsement potential. Transgression history had a significantly negative indirect effect on endorsement potential via its negative effect on forgiveness and positive effect on blame. Philanthropic history mitigated the negative indirect effect of transgression history on endorsement potential only for male celebrities, not female celebrities. Originality/value This study contributes to the current human brand and celebrity transgression literature and fills the research gap by using real male and female celebrities to incorporate the real history of celebrities as determinants of consumer judgment of celebrity transgression. This study also makes its unique contributions by focusing on the celebrity-related outcomes and demonstrating the moderating roles of past philanthropic behaviors and celebrity gender for their potential to mitigate the negative effects of transgression history on consumer responses to a single transgression.

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Section: Participantsmentioning

confidence: 99%

Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities

Rifon

Jiang²,

Wu³

2022

JPBM

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“…The trends which had already been set by television have been intensified by the internet to a great extent. Schültze et al (1991) noted that the mass media is where people construct meaning into their lives. Television and music, for example, can make magic, mystery and drama out of everyday lifestyle patterns, by placing them within a construct that is outside ourselves, which viewers choose to enter by watching and listening, and create meaning from it.…”

Section: Towards a Global Culturementioning

confidence: 99%

Cultural Analysis of the Media

Patrick Mulinge

2022

Kabarak j. res. innov.

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culture hegemony is a phenomenon which punctuates our daily living in the world today. Media are powerful vehicles of culture, ideology, information and education. To some extent they define people and their cultures. The media play a great role in cultural transmission and influence in and across nations. The developed world media are powerful and their influences transcend space and time. The impact of the developed world (mainly in the global North) media on some cultural aspects in the developing world (countries seeking to become more advanced economically and socially) is of significance. The impetus of the impact of influence has been precipitated by the sharing of information in bulks through the internet. Anchored on critical theory; the aim of this paper is to bring to focus some aspects which manifest cultural hegemony. It acknowledges that the cases of cultural influence are many and thus highlights a few. The main focus is on three areas which include: imperialism and dependency, creation of global culture and influence through international media events. The paper foregrounds and advocates for paradigm shift in this kind of existence.

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Young People and the Use of the Internet as Transitional Space

Lövheim¹

2005

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Dancing in the Dark: Youth, Popular Culture, and the Electronic Media

Cited by 7 publications

References 0 publications

Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities

Consumer response to celebrity transgression: investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities

Cultural Analysis of the Media

Young People and the Use of the Internet as Transitional Space

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