Damage from Corrective Advertising: Causes and Cures

Darke, Peter R.; Ashworth, Laurence; Ritchie, Robin

doi:10.1509/jmkg.72.6.81

Cited by 40 publications

(51 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…An unintended consequence of native advertising is that it may result in lower evaluations of the advertising industry and other media institutions as a whole (Armstrong et al, 1982;Darke et al, 2008;but also see Semenik, 1980). Based upon the defensive consumer model, native advertising may produce general distrust toward advertising if consumers feel that they have been misled (Darke et al, 2008).…”

Section: H2a-bmentioning

confidence: 99%

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

2018

View full text Add to dashboard Cite

This experiment with a representative sample of US adults ( N = 800) examines the effects of disclosure design characteristics in sponsored news on readers’ ability to recognize such content as paid advertising, and examines whether such recognition differently affects perceptions of legacy and digital-first publishers. Although fewer than 1 in 10 participants were able to recognize native advertising, our study shows that effectively designed disclosure labels facilitate recognition. However, participants who did recognize native advertising had lessened opinions of the publisher and the institution of advertising, overall.

show abstract

Section: H2a-bmentioning

confidence: 99%

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

2018

View full text Add to dashboard Cite

show abstract

“…An essential part of these strategies is the close coordination between the marketing and public affairs functions, which lead firms to be more responsive toward the market, and more generally toward stakeholders. In addition to having an impact on marketing strategies, regulators also play a role in helping consumers determine whether a firm is reputable or not (Darke et al 2008).…”

Section: Legal and Regulatorymentioning

confidence: 99%

Stakeholder marketing: a definition and conceptual framework

Hult

Mena

Ferrell

et al. 2011

AMS Rev

172

148

View full text Add to dashboard Cite

Stakeholder marketing has established foundational support for redefining and broadening the marketing discipline. An extensive literature review of 58 marketing articles that address six primary stakeholder groups (i.e., customers, suppliers, employees, shareholders, regulators, and the local community) provides evidence of the important role the groups play in stakeholder marketing. Based on this review and in conjunction with established marketing theory, we define stakeholder marketing as "activities and processes within a system of social institutions that facilitate and maintain value through exchange relationships with multiple stakeholders." In an effort to focus on the stakeholder marketing field of study, we offer both a conceptual framework for understanding the pivotal role of stakeholder marketing and research questions for examining the linkages among stakeholder exchanges, value creation, and marketing outcomes.

show abstract

“…Segundo Darke et al (2008), a violação da confiança pode ocorrer devido a falhas na comunicação entre empresa e cliente. Além disso, segundo Leonidou et al (2012), a confiança pode ser violada por comportamentos de Marketing não éticos, tais como produtos defeituosos, discriminação de preço, não dar possibilidade de troca a produtos comprados ou fazer propaganda ofensiva e com estereótipos.…”

Section: Violação Da Confiançaunclassified

Violação E Recuperação Da Confiança Do Cliente Após O Duplo Desvio

Basso

Santos

2014

REGE

View full text Add to dashboard Cite

Damage from Corrective Advertising: Causes and Cures

Cited by 40 publications

References 33 publications

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

Stakeholder marketing: a definition and conceptual framework

Violação E Recuperação Da Confiança Do Cliente Após O Duplo Desvio

Contact Info

Product

Resources

About