In the preceding comment 1 a number of criticisms were raised concerning our paper 2 on the solvatochromism of C 60 . These criticisms were based, in part, on a recently published theory of the effects of solute quadrupoles on the solvatochromism. 3 The purpose of this comment is to correct some misconceptions in the previous comment and to address the remaining points raised.Suppan 1 has asserted incorrectly that in our paper 1 the quadrupole in the excited state had a moment in "some undefined direction". The proposed axial quadrupole was illustrated clearly in Figure 5 of the original article, 2,4 and the equation defining the quadrupole was given in eq 15; 2 therefore, this assertion is without basis. It was also stated, 1 on the basis of a previous theoretical paper, 3 that a change in quadrupole moment from zero in the ground state to a nonzero value in the excited state cannot result in solvatochromism. Such a postulate is unlikely to be correct, since in the analogous prediction for systems incorporating solvent dipoles, contributions involving products of the polarizability with both µ g ∆µ and (∆µ) 2 are important. 5 This is the basis of our suggestion 2,6 that terms involving ∆Q (i.e., f[Q g ∆Q] and f[(∆Q) 2 ]) are important, which will be addressed in detail elsewhere. 7 Suppan is correct in stating 1 that there cannot be a term involving solvent polarity for C 60 when using a point charge (quadrupole) theory, since this term is a function of Q g ∆Q and, hence, would be zero assuming that C 60 has no ground state quadrupole. His theory 3 also predicts that only the first allowed transition should show significant solvatochromism due to this term. While this has been verified experimentally with molecules, such as benzene, 3 similar behavior is not observed in the solvatochromism of C 60 . 2 The model proposed by Suppan neglects several features of the C 60 molecule that we have addressed elsewhere. 2,8,9 The first is that the C 60 molecule is poorly described as a theoretical point quadrupole. It is more akin to an activated surface interacting quite strongly with the surrounding solvent. These localized effects are likely to invalidate a point charge model with fullerenes, and this is one reason why we have not defined an equation involving ∆Q in the original paper 2 (another criticism in Suppan's comment 1 ). In addition, the solvent/solute interactions involving the C 60 molecule are likely to reduce the symmetry of the molecule in the ground state from the spherical symmetry of the molecule in the gas phase, producing a multipole in the solvated ground state. This solvent-induced distortion of the symmetry is evident in the resonance Raman spectrum of C 60 8,9 and is supported by studies on the rotational reorientation dynamics. 10 These results have been interpreted 10 as having the C 60 molecule spinning on an axis in solution, which implies the formation of an axial quadrupole in the ground state due to specific solvent/solute interactions. Consistent with these results is the observation that ...