Czechoslovakia and the ‘Cyprus issue’ in the years 1960–1974: secret arms deals, espionage, and the Cold War in the Middle East

Koura, Jan

doi:10.1080/00263206.2020.1860944

Cited by 1 publication

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“…Thus, Cold War politics and inter-ethnic conflict have seriously shaped the relations between the two communities on the island (Aktar et al, 2010;Drousiotis, 2008Drousiotis, , 2016Koura, 2021). As history affords very little insight into the everyday lives of Turkish-Cypriots, we seek to study this underrepresented community which exists amidst political conflict to further diversify the voices found in historical research in marketing.…”

Section: Advertising As Discursive Reflectionsmentioning

confidence: 99%

“…The establishment of the Republic of Cyprus in 1960 temporarily ended armed conflict; President Makarios steered Cyprus away from the bipolar world politics and joined the Non-Aligned Movement in 1961. Thus, it has always been in the interest of both camps of the Cold War to “win Cyprus over” (Koura, 2021), which would imply a commercial integration. Crisis erupted on 3 November 1963, with a proposal for constitutional change announced by President Makarios to abolish separate municipalities and departments of education and to change the ratio of the two communities in civil service (Dodd, 2010; Stelgias and Antreou, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

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Advertising as discursive reflections of the political realm: Turkish-Cypriot advertisements between 1940-1974

Yalkın

Kahveci

Uygur³

2023

JHRM

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Purpose The purpose of this paper is to explore how conflict/war and its political economic and socio-cultural reflections influenced Turkish-Cypriot advertisements. It provides an analysis of the Turkish-Cypriot advertisements during 1940–1974, which was characterised by intermittent inter-ethnic armed conflict, to illuminate how they are related to the commercial, political, economic and socio-cultural unravelling of the era. Design/methodology/approach Compositional interpretation and social semiotic analysis (Rose, 2016) with a critical lens have been adopted as research design. Social, cultural, economic and political conditions of the time were also used in the analysis. Findings Firstly, this paper shows that the advertisements increased in complexity although very incrementally through the studied period, especially in comparison to the advertising of the countries that directly influenced the commercial sphere in Cyprus such as Britain, Greece and Turkey. Secondly, this paper shows that the advertisement messages were directly shaped by key events in the socio-political realm. Especially during the 1940s (British rule) and the bicommunal Republic of Cyprus era, the Turkish-Cypriot community newspapers featured a cosmopolitan range of advertisements paid for by Greek-Cypriot, Armenian-Cypriot and Turkish-Cypriot businesses. After 1963, when the armed conflict began and the communities retreated to separate parts of the capital city, the featured advertisements mostly reverted back to the 1950s political economic agenda: firstly, they intended to build ethno-community consciousness by transforming Turkish-Cypriots who were scattered around in different towns, villages and cities into a public/community; secondly, they were used in developing the burgeoning Turkish-Cypriot business enterprises and the making of a consumer class. Originality/value As no such study was conducted so far, this paper shows, through the continued and increasing existence and variety of the advertisements printed in Turkish-Cypriot newspapers, the trajectory with which the Turkish-Cypriots met the consumption codes of the era under armed conflict. Secondly, the authors observe the “state” authority (in this case, the community administration) directly and indirectly influences both the business agenda and the building of community consciousness. Thirdly, the authors show that the Turkish-Cypriot community had normalised commerce under armed-conflict.

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Section: Advertising As Discursive Reflectionsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%