Czech Republic in the Context of International Tourism: Its Position and Competitiveness

Abstract

Tourism is one of today's phenomena. It is a major sector of the economy and it is therefore essential to focus on the competitiveness of individual tourism destinations. Compared to the classic product, the destination differs in many aspects and approaches to competitiveness. The Czech Republic is an integral part of international tourism and therefore the aim of the paper is to evaluate its position in this sector. The position is analyzed from the point of view of international tourist arrivals and receipts by means of indexes and ranking in the list of countries. The Travel & Tourism Competitiveness Index, published by the World Economic Forum, is used to illustrate its competitiveness. As this index is mainly compiled on the basis of quantitative data, it provides an objective comparison of both the country´s position among other destinations and the evaluation of its position over time.