“…However, despite marked progress in the chemistry of phosphorescent materials, to date, aromaticity has not been discussed from the viewpoint of the emission properties of d–π conjugation platforms, probably owing to a lack of suitable phosphorescent materials whose emissions are drastically altered in a controllable fashion by varying their aromaticity. Pt 3 and Ir 4 complexes bearing rigid ligands, including N‐heterocyclic carbene,,, C ^ N ‐,,,,, and N ^ N ‐–,,,‐–,–,, metalated nitrogen heteroaromatics, porphyrinoids, and salen exhibit significant variations in emission wavelength and emission efficiency upon changing the number,–‐ and position–,,,,,, of extended benzene rings on the coordination platforms. Emission color changes on the π‐extended platforms have been rationalized based on stabilization/destabilization of the frontier orbitals using simple molecular orbital theory .…”