Cybernetic Solutions in Analytical Management of Company’s Business Activity in Stable Growth Condi-tions

Abstract

Purpose:The article is aimed at the formation of a new methodology of accounting and analytical management in business processes. The study of tasks, methods and techniques of cybernetics and refract them through the prism of algorithm of business process, gives the possibility for forecasting in stable economic growth conditions. Design/Methodology/Approach: To realize the possibilities of analyzing and forecasting resources in a business process, it is important to define the "input resources", the information field of business processes, that is expressed in the idea of production, product characteristics data, output volume, generation of information on necessary "input resources" and possible" output resources", sales information, as well as methods of economic analysis such as marketing analysis, managerial analysis etc. and the accounts' forecasting. Findings: To define the influence of the information field of a business process on its key indicators such as actual results, changed of human resources, acquisition, development and implementation of new technologies, there has been an accounting and analytical model developed. Its work is based on bookkeeping and economic analysis tools and a cybernetic feedback method. Practical Implications: The results can be implemented to forecast the outcome at each stage of business process and further on for the organization of any type of activity and any form of ownership. Originality/Value: The main contribution of this research is the generation of accounting and economic analysis tools with methods of cybernetics, which allows us to form a new scientific direction from a theoretical standpoint, and to manage business processes through the information field in practical terms.