Customized Cosmetics Purchase Behavior by Consumer Age

Recognition and the development potential of mobile shopping of customized cosmetic on untact coronavirus disease 2019 period: Focused on 40's to 60's women in Seoul, Republic of Korea

“…Kwon and Jeon (2020), the modern consumer culture has gone through the era of mass desires, and the custom‐made marketing that maximizes the individual needs such as their own products is actively developed, and only for myself. Customizable cosmetics that can fully express the taste of Seongsim are developing in various ways in another form of niche market and are required to be important as an industry that creates high added value 14 . In the cosmetics evaluation study based on the recognition of custom cosmetics, which is the existing previous research of Mi‐sung and Songtam (2020), the improvement points based on the recognition of customized cosmetics are the most convenient to purchase and the recognition of custom cosmetics.…”

“…Customizable cosmetics that can fully express the taste of Seongsim are developing in various ways in another form of niche market and are required to be important as an industry that creates high added value. 14 In the cosmetics evaluation study based on the recognition of custom cosmetics, which is the existing previous research of Mi-sung and Songtam (2020), the improvement points based on the recognition of customized cosmetics are the most convenient to purchase and the recognition of custom cosmetics. We recognized the difference between custom cosmetics and general cosmetics, whether it was customized cosmetics or not, and found that there was a significant difference depending on the risk of customized cosmetics.…”

A popularization of curation service for dermatological condition in Republic of Korea

“…Cosmetics are changing and developing into a valuable industry that satisfies the beauty of the human body as consumers' individuality and beauty increase. 6 Additionally, the possibility of developing customized cosmetics through mobile shopping across all ages due to the revitalization of the non-face-to-face era after coronavirus disease-19 (COVID- 19) is expected to be endless. 7 Therefore, this research found that it is a socially and academically significant study to understand the purchasing behavior and reliability of customized cosmetics for consumers with relatively high interest in cosmetics, and aims to help marketing strategies to meet the needs of consumers using customized cosmetics in the future.…”

“…With economic development, consumers' needs to purchase cosmetics are changing in more diverse ways as the level of consumers improve. Cosmetics are changing and developing into a valuable industry that satisfies the beauty of the human body as consumers' individuality and beauty increase 6 . Additionally, the possibility of developing customized cosmetics through mobile shopping across all ages due to the revitalization of the non‐face‐to‐face era after coronavirus disease‐19 (COVID‐19) is expected to be endless 7 .…”

Effects of Makeup Motivation and Implicit Self-Theory on Beauty Product Use and Purchase

“…또한 다양한 외모관리 행동은 사회적 정체성을 나타낼 수 있다 (Rudd, 1997 (Kim, 2018 (Jang & Kim, 2014). 이러한 연령에 따른 화장행동에 대한 연구 는 연령과 소비가치의 관계에 대한 연구 (Go, 2020), 연령에 따른 맞춤형 화장품의 구매행동 (Kwon & Jeon, 2020) (Chung & Shin, 2006 (Suh et al, 2016 (Go, 2020;Jang & Kim, 2014;Kang & Kim, 2019;Kim, 2018;Lim & Kim, 2014), 화장품 사용 연 구 (Kang & Kim, 2020;Kim et al, 2013), 화장행동 연구 (Kim, 2020), 화장품 정보탐색행동 (Sohn et al, 2019)…”