Customization Issues: A Four-Level Customization Model

Joergensen, Kaj A.; Brunoe, Thomas Ditlev; Taps, Stig B.; Nielsen, Kjeld

doi:10.1007/978-3-319-04271-8_7

Cited by 3 publications

(3 citation statements)

References 9 publications

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“…Although in rare cases MC is defined on behalf of the term Mass and its content, according to McCarthy (2004), the term Mass signifies an important feature, which clearly indicates that the concept excludes low volumes of bespoke products or services, and this is proven by two of the three predominant keyword clusters in Figure 7. This position is also supported by Joergensen et al (2014) by stating that MC is a general, strategic level change model, while MP is the most relevant towards individual customers or small groups of customers as it generates requirements for a service or product. This is a questionable position, taking into evaluation recent trends in MC, where a tendency of E-MC, Smart Customization or Agile MC application is identified and, respectively, partly indicated in Figure 7 (Xu et al 2016;Zhang et al 2019).…”

Section: The Co-occurrence Of Abstractmentioning

confidence: 96%

Mapping the Scientific Research on Mass Customization Domain: A Critical Review and Bibliometric Analysis

Baranauskas

Raišienė

Korsakienė

2020

JRFM

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Researchers of the Mass Customization domain face not only challenges of proper and timeless identification of latest practical trends, but also difficulties in rational analyses on the numerous existing scientific studies in this field as well as a need for a comprehensive and multidimensional state-of-the-art overview of the Mass Customization research domain in the last three decades. Therefore, the present research article aims to provide a critical standpoint and reveal the main research directions and content at systemic, bibliometric and historical research levels in the period of 1990–2020. Four types of bibliometric clustering techniques and a visualization of results in a format of two-dimensional maps by the VOSviewer software were applied in the analysis on 1783 scientific papers from the Clarivate Analytics Web of Science Core Collection. The analysis reveals six historical periods in the Mass Customization research domain, from which, in the last three decades, three are identified as influencing modern Mass Customization research areas and objects. Results confirmed a shift from a stand-alone scientific approach to the customization of tangible products in the manufacturing field and their risk management, to a hybrid scientific approach with a focus on the customization of non-tangible products and personalized customer behavior in online environments.

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Section: The Co-occurrence Of Abstractmentioning

confidence: 96%

Mapping the Scientific Research on Mass Customization Domain: A Critical Review and Bibliometric Analysis

Baranauskas

Raišienė

Korsakienė

2020

JRFM

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“…Following Figure 1, it can be stated that starting from the 2000s, the traditional version of the Mass Customization concept has shifted theoretical boundaries and main orientation to electronic (e-Mass Customization and Personalization) versions and increased attention to the usability of its online frameworks (McCarthy, 2004;Kamis et al, 2004Kamis et al, , 2008Schubert, 2006;Daaboul et al, 2009;Morelli and Nielsen, 2009). Furthermore, combined topics of Digitalization and Personalization are recognized as one of the key research sub-domains in the Mass Customization research in the past decade (Anisic et al, 2013;Joergensen et al, 2014;Brandao et al, 2016;Xu et al, 2016;Wang et al, 2017;Kanama, 2018). It is important to mention that these sub-domains also played a role in an earlier period of Mass Customization research, where Personalization sub-domain constantly overlaps with the Digitalization sub-domain in different contexts.…”

Section: Figure 1 Main Directions Of Transformation In Mass Customizmentioning

confidence: 99%

Digitalization Impact on Transformations of Mass Customization Concept: Conceptual Modelling of Online Customization Frameworks

Baranauskas

2020

MMI

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This paper summarizes the main theoretical points within the scientific discussion on the issue of digitalization in Mass Customization concept and online Mass Customization frameworks. Origins of a stand-alone Mass Customization concept drawback to the second half of the 1990s, but major theoretical content changes and development have been identified in the last 2 decades. An intensive application of combined technology and management solutions, digital society and business transformations in the past decade has shifted the orientation of the concept to intangible products management, customer involvement and mutual value creation via frameworks in the online environment. The main purpose of the research is to reveal and present the role and impact of the digitalization sub-domain to the Mass Customization concept, its transition to the e-concept version and modelling of new combined online customization frameworks. The decision relevance of this scientific problem is multiple issues in transitions of practical organizations to the modern and mixed technological-management approach-based Mass Customization version as well as application limitations of existing online customization frameworks. The analysis of the research topic is carried out in the logical sequence. Firstly, the author presented the influence of the digitalization sub-domain to theoretical transformations of traditional Mass Customization concept. Then, a case study of the organizational transition to electronic Mass Customization and Personalization and online customization frameworks was conducted. Methodological tools and research methods used in the paper have been integrative literature review and narrative synthesis of qualitative findings of 53 articles, and a simplified Robinson conceptual modelling framework together with a c-tuple method for the simulation of new combined online customization frameworks. The research empirically confirms and theoretically proves that within last decade both practical and academic attention to sustainable and agile development of new, fully digital customized products and personalized services as well as flexible online customization frameworks and solutions significantly have increased. Furthermore, here the extent by 6 new online customization frameworks is offered next to 3 standard theoretical online customization frameworks, which became difficult to apply in the environment and preferences of modern e-business organizations and digital end-users. The results of the research can be useful for continuous scientific researches to test and validate 6 new online customization frameworks in a feedback loop part and evaluate the influence of these frameworks to a digital end-user behaviour, their role in frameworks and attitude aspects. Keywords customization, digital, online frameworks, personalization, standardization

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confidence: 96%

Innovation, Internationalization and Entrepreneurship

2021

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Customization Issues: A Four-Level Customization Model

Cited by 3 publications

References 9 publications

Mapping the Scientific Research on Mass Customization Domain: A Critical Review and Bibliometric Analysis

Mapping the Scientific Research on Mass Customization Domain: A Critical Review and Bibliometric Analysis

Digitalization Impact on Transformations of Mass Customization Concept: Conceptual Modelling of Online Customization Frameworks

Innovation, Internationalization and Entrepreneurship

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