Customers Working for Customers: Collaborative Web 2.0 Services

Hanekop, Heidemarie; Wittke, Volker

doi:10.1057/9781137293251_10

Cited by 2 publications

(1 citation statement)

References 15 publications

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“…However, consumers work not just for one organization, but for many, and these links are volatile and quite heterogeneous. There are examples like TripAdvisor (Hanekop and Wittke, 2013), for whose business model consumer contributions are essential. A contrasting example is the case of Harry Potter, with customers being criminalized for writing fan fiction and thus actively barred from becoming producers (Schreven, 2015).…”

Section: The Consumersmentioning

confidence: 99%

Organizations and their consumers: Bridging work and consumption

2015

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The last twenty years or so have seen a far-reaching reconfiguration of the characters that dominate the world of organizations. For much of its life, the study of organizations was dominated by two central characters, the manager and the worker, whose relationship with all its tensions, conflicts, and accommodations unfolded with within a broader environment of markets, governments, shareholders, social institutions, technological forces and so forth. In recent years, however, there has been a substantial movement to change the two-actor show into a three-actor show, the organizational dyad into a triad. The newcomer to the stage has been the consumer, a character whose whims, habits, desires and practices are no longer seen as 'impacting on' the activities of managers and workers from the outside but increasingly as defining them. At times the referee in the management-labour contest, the consumer is often called upon to take sides, declare winners and losers, and even define the rules of the game (e.g.

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Section: The Consumersmentioning

confidence: 99%