2022
DOI: 10.1108/apjba-11-2021-0569
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Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM

Abstract: PurposeThis study examined the relationship between perceived personalization and positive electronic word of mouth, as well as the mediating impact of online advertising engagement and the moderating effect of online users' modes on that relationship. The theory of presence serves as the foundation for the relationships among variables.Design/methodology/approachA quasi-experimental research design was used to carry out the investigation. The analysis was performed on 865 valid responses from the treatment an… Show more

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Cited by 11 publications
(7 citation statements)
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References 75 publications
(179 reference statements)
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“…Results presented in Table 3 showed that the AVE values for all constructs in Study 2 were above 0.50 (Henseler et al, 2015;Mansoor, Awan, et al, 2022). Likewise, results showed that CA and CR values for all the study constructs were more than 0.7, meeting the minimum reliability criteria (Noor et al, 2022;Sarstedt et al, 2017).…”
Section: Reliabilitymentioning
confidence: 83%
See 1 more Smart Citation
“…Results presented in Table 3 showed that the AVE values for all constructs in Study 2 were above 0.50 (Henseler et al, 2015;Mansoor, Awan, et al, 2022). Likewise, results showed that CA and CR values for all the study constructs were more than 0.7, meeting the minimum reliability criteria (Noor et al, 2022;Sarstedt et al, 2017).…”
Section: Reliabilitymentioning
confidence: 83%
“…Cronbach's α (CA) and Composite Reliability (CR) were reported for constructs' reliability (Henseler et al, 2015). All the CA and CR values were above 0.70, which was acceptable, as shown in Table 2 (Noor et al, 2022;Sarstedt et al, 2017). Table 2 summarizes the mean, standard deviation, reliability, and validity measures for study 1.…”
Section: Reliabilitymentioning
confidence: 98%
“…Researchers used the values of "Cronbach's α (CA)" and "composite reliability (CR)" to examine the measures' reliability and validity (Henseler, Ringle, & Sarstedt, 2015;Noor, Mansoor, & Shamim, 2022). The results in Table 1 show that all the values of the CR and CA were within the recommended range, i.e., above 0.70 depicting the well-established validity and reliability of the study measures.…”
Section: Data Analysis and Resultsmentioning
confidence: 99%
“…This drastic impact further causes the economic agents to limit their economic participation because of the less expected returns on their investments or the fear of terrorist attacks. A study conducted among Indonesian firms reported a significant negative influence of cyberattacks on business activities and firms' performance, further leading to the limitation of economic activities in a country (Marune & Hartanto, 2021;Noor et al, 2022). This argument can be liked to terrorist activities affecting economic growth in Indonesia.…”
Section: Baseline Regression Analysismentioning
confidence: 99%