Customers’ behavioral intentions when visiting upscale restaurants: Enjoying the experience or posturing?

Daries, Natalia; Cristobal-Fransi, Eduard; Sánchez-García, Javier; Marine-Roig, Estela

doi:10.1016/j.ijgfs.2023.100840

Cited by 3 publications

(1 citation statement)

References 73 publications

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“…A major motivation behind luxury consumption is the intention to gain social status [57,58]. By the same token, such a "need for status" refers to the intention to improve one's social position through luxury consumption [59].…”

Section: Service Qualitymentioning

confidence: 99%

Destination Image Semiotics: Evidence from Asian and European Upscale Hospitality Services

Marine-Roig

2024

Tourism and Hospitality

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Given the importance of semiotics and destination image (TDI) in the field of tourism and hospitality marketing, this study proposes a conceptual model that integrates Peirce’s semiotic triad, Grönroos’s quality service model, and Morris’s semiotic trichotomies in the TDI formation circle. The new framework aims to measure the contribution of quality hospitality services to online TDI formation. Using scaled comparisons of homogeneous big data, this framework was empirically tested with all two- and three-star Michelin restaurants in a sample of 100 four- and five-star hotels, all located in Asia and Europe, reviewed in 317,979 online travel reviews (OTRs) hosted on TripAdvisor. The results showed that three-star restaurants and five-star hotels are more popular in terms of the number of OTRs, but diners and guests are more satisfied with and loyal to two-star restaurants and four-star hotels. This big data finding contradicts previous survey-based research on quality services. Instead, the results confirm that consumer satisfaction positively affects consumer loyalty. The new approach to the TDI from a semiotic perspective—destination image semiotics—can represent a paradigm shift in the analysis of TDI through user-generated content (UGC). The proposed conceptual framework integrates several sound theoretical models to extract maximum insights from UGC.

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Section: Service Qualitymentioning

confidence: 99%

Destination Image Semiotics: Evidence from Asian and European Upscale Hospitality Services

Marine-Roig

2024

Tourism and Hospitality

Self Cite

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‘Commensal scenes’: Problematizing presence in restaurants in the digital age

Oren,

Robinson,

Novais

et al. 2024

International Journal of Hospitality Management

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Antecedents and consequences of the creative food tourism experience: Brand equity insights

Magdy

2024

Tourism and Hospitality Research

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This study introduces the creative food tourism experience (CFTE) idea to the fine-dining restaurant market, thereby broadening the understanding of food tourism. It examines the CFTE triggers and possible outcomes and also investigates the role of brand equity. It also incorporates staff cohesion as a personal environmental component and ties the balance theory to the brand experience theory by examining brand equity as a distinct outcome of CFTE. The results of a study conducted on 574 food tourists in authentic Egyptian fine dining establishments show that sensory and personal environment elements have a large and favourable impact on consumers’ CFTE, with restaurant atmosphere having the greatest influence. The results suggest that CFTE influences brand awareness, brand image, and perceived quality. Remarkably, brand trust moderates the relationship between perceived quality and brand loyalty but not the one between brand awareness, brand image, and brand loyalty. The study provided a significant contribution to restaurateurs.

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Customers’ behavioral intentions when visiting upscale restaurants: Enjoying the experience or posturing?

Cited by 3 publications

References 73 publications

Destination Image Semiotics: Evidence from Asian and European Upscale Hospitality Services

Destination Image Semiotics: Evidence from Asian and European Upscale Hospitality Services

‘Commensal scenes’: Problematizing presence in restaurants in the digital age

Antecedents and consequences of the creative food tourism experience: Brand equity insights

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