Customers Attitude towards E-commerce in Bangladesh: An Empirical Study on Some Selected B2C E-commerce Sites

Ahamed, Bulbul; Islam, S. M. Monirul; Qaom, Kismat

doi:10.3329/jbt.v10i1.26905

Cited by 4 publications

(4 citation statements)

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“…Online shopping has minimized consumer decision-making efforts by offering greater preference, filtering information and comparing products (Billal et al , 2019). Online shoppers enjoy the convenience and ease of buying online that eliminates the inconvenience of sluggish traffic or weather (Ahamed et al , 2015; Assensoh-Kodua, 2019; Qureshi and Ahmad, 2020). Customers are entitled to gather information on low price commitment or price agreements offered by retailers via internet sites, enabling customers to make price comparisons through retailers and products (Iqbal et al , 2018; Hossain et al , 2018; Beliya et al , 2019).…”

Section: Introductionmentioning

confidence: 99%

Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment

Polas

Tabash

Jahanshahi

et al. 2022

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Purpose This study aims to investigate the factors that influence the sustainable online purchase intentions of consumers during the COVID-19 pandemic. This study also examines the role of relational benefit and site commitment in the study model. Design/methodology/approach Data were obtained from a survey of 356 Bangladeshi consumers who were voluntarily using the internet during the COVID-19 pandemic. Data were analyzed using partial least square structural equation modelling with Smart PLS 3.0 and SPSS V25 tools. Findings The results show a positive and significant relationship between consumers’ personal innovativeness and impulse purchase orientation with their relational benefit and site commitment, social influence with relational benefit, relational benefit with site commitment, site commitment with the intention to purchase. Moreover, the study found that relational benefit mediates the relationship between impulse purchase orientation and social influence with site commitment. The results also indicate that site commitment mediates the relationship between personal innovativeness and impulse purchase orientation with the intention to purchase. The results further indicate that site commitment mediates the relationship between relational benefit and intention to purchase. Practical implications The findings allow online stores to consider crucial factors in their policies when making strategic decisions regarding the factors impacting consumers’ online purchasing intention during the COVID-19 pandemic. Originality/value In this study, a research framework is developed with a focus on the sustainable consumer intention to purchase. This study, therefore, adds to the existing literature by analyzing the factors that determine online purchase intentions during the COVID-19 pandemic in Bangladesh, given the limited number of studies on the online consumer behavioral intentions in related circumstances to COVID-19.

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Section: Introductionmentioning

confidence: 99%

Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment

Polas

Tabash

Jahanshahi

et al. 2022

Self Cite

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“…Among the multi‐attribute attitude approaches, Fishbein’s attitude‐towards‐object model proved to be the most useful in this game meat study. In essence, the model maintains that consumers evaluate individual attributes of products as favourable or unfavourable (Ahamed, Islam, & Qaom, ; Mollah, Kim, & Choudhury, ; Schiffman & Wisenblit, ). Consequently, they have favourable attitudes towards products that they consider possessing sufficient positive attributes, and unfavourable attitudes towards products with insufficient positive attributes or too many negative attributes (Schiffman & Wisenblit, ).…”

Section: Introductionmentioning

confidence: 99%

“…Fishbein’s attitude‐towards‐the‐object model makes no direct attempt to measure the importance of individual attributes, but rather the evaluation ratings determine the importance of each attribute (Ahamed et al, ; Mowen & Minor, ; Solomon, ). Researchers have found that the evaluation ratings become more extreme as the importance of an attribute increases (Mowen & Minor, ; Yosini, ).…”

Section: Introductionmentioning

confidence: 99%

Exploring South African consumers’ attitudes towards game meat—Utilizing a multi‐attribute attitude model

Wassenaar

Kempen

Eeden

2019

Int J Consumer Studies

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The study explored the use of a multi-attribute approach, Fishbein's attitudetowards-the-object model, in finding the differences between the attitudes of consumers and nonconsumers of game meat among South African respondents towards the following attributes of game meat: sensory characteristics; health benefits; game meat production ethics; animal welfare; safety for human consumption; availability;and price. This quantitative study determined the attitudes of 1,096 consumers and 310 nonconsumers of game meat with an online survey. Based on attitudes towards individual attributes, as determined by Fishbein's attitude-towards-the-object model, respondents classified some product attributes as important in their decision to consume, or not to consume, game meat. Respondents indicated that the availability, sensory characteristics, game meat production ethics and health benefits are considered to be important in their decision to consume game meat. K E Y W O R D S attitudes, Fishbein's attitude-towards-the-object model, game meat, South African respondents How to cite this article: Wassenaar A, Kempen E, van Eeden T. Exploring South African consumers' attitudes towards game meat-Utilizing a multi-attribute attitude model. Int J Consum Stud. 2019;43:437-445. https://doi.

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“…M-payment is recklessly growing payment method in Bangladesh. Within a very short time, mobile telecommunication reached the foremost service sector in this country by its growing network (Ahamed et al, 2015). Presently, five major telecommunication companies are operating businesses, holding a large number of subscribers along with price effective strategy.…”

Section: Introductionmentioning

confidence: 99%

Predicting Continuance Usage Intention of Mobile Payment: An Experimental Study of Bangladeshi Customers

Hossain

Jahan

2018

5002

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With the tremendous use of electronic devices, inhabitants create digital footsteps of their everyday lives, therefore, unlocked magnificent opportunities for the innovative companies to launch mobile payment system and offer value-added facilities. Mobile payment system has inaugurated a conspicuous phenomenon that can enable consumers to transform their mobile devices into a digital bank. Mobile payment has already proved its aids in the developed country market and projected to enjoy a cheerful prospect in the emerging market like Bangladesh. Moreover, a stream of research conducted in multiple countries regarding the domain of mobile payment, but a different scenario noticed in perspective of emerging country like Bangladesh as there hasn’t much yet. By giving importance on behavioral intention of consumer and specific characteristics of m-payments, this study aims to develop and test a research model by integrating usefulness and ease of use into the behavioral intentions. This study employed Confirmatory Factor Analysis and Structural Equation Modeling to analyze database, which was composed of 328 samples. Results show that continuous usage intention is significantly affected by customer satisfaction. Perceived usefulness and ease of use are positively influence the continuance usage intention and satisfaction. The current study may extensively contribute to knowledge extension of two research streams-strategic management and service marketing-by implementing appropriate business model and service marketing strategies for m-payment users in Bangladesh and potentially other emerging markets.

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Customers Attitude towards E-commerce in Bangladesh: An Empirical Study on Some Selected B2C E-commerce Sites

Abstract: This study aims at identifying salient attributes of e-commerce sites in

Cited by 4 publications

References 1 publication

Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment

Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment

Exploring South African consumers’ attitudes towards game meat—Utilizing a multi‐attribute attitude model

Predicting Continuance Usage Intention of Mobile Payment: An Experimental Study of Bangladeshi Customers

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Customers Attitude towards E-commerce in Bangladesh: An Empirical Study on Some Selected B2C E-commerce Sites

Abstract: This study aims at identifying salient attributes of e-commerce sites in

Cited by 4 publications

References 1 publication

Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment

Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment

Exploring South African consumers’ attitudes towards game meat—Utilizing a multi‐attribute attitude model

Predicting Continuance Usage Intention of Mobile Payment: An Experimental Study of Bangladeshi Customers

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Product

Resources

About

Customers Attitude towards E-commerce in Bangladesh: An Empirical Study on Some Selected B2C E-commerce Sites