Customer shopping experience in a South Korea’s Government-run home shopping channel for small and medium enterprises based on critical incident technique and unsupervised machine learning analysis

Lee, Jieon; Won, Jongok; Lee, Daeho; Kwak, Kyu Tae

doi:10.1016/j.tele.2022.101777

Cited by 4 publications

(3 citation statements)

References 55 publications

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“…Home shopping networks are major vessels for SMEs to sell their products. For example, a South Korean government-run home shopping channel called Gongyong Home Shopping sells Korean SME products [5]. In the US, wellknown everyday brands have strong relationships with the most popular home shopping broadcasting companies, including QVC and HSN, making it appealing for consumers to shop from TV home shopping [6].…”

Section: Introductionmentioning

confidence: 99%

Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm

Kim

Lee

Joo

et al. 2022

IJERPH

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This study observed the relationship between psychological benefits and the theory of planned behavior (TPB) in the context of an eco-friendly TV home shopping broadcasts. The theoretical framework was enhanced even further by examining the moderating role of personal norm on proenvironmental attitudes in the TV home shopping context. An online survey was conducted with Korean customers who had purchased home meal replacement (HMR) products from a TV home shopping broadcast within the past 6 months. A total of 305 samples were collected and used for the data analysis. All six of the hypotheses in the psychological benefits and TPB model were supported, meaning all constructs of psychological benefits, including warm glow, self-expressive benefits, and nature experiences, impacted TPB and behavioral intentions. Furthermore, personal norm had a moderating role in the relationship between warm glow and attitude. This research provides significant theoretical and managerial implications for the home shopping industry.

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Section: Introductionmentioning

confidence: 99%

Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm

Kim

Lee

Joo

et al. 2022

IJERPH

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“…Interactivity is defined as a two-way exchange of meanings between consumers and sellers, or the degree to which consumers and sellers can communicate and exchange meanings during the meaning exchange process [35]. Consumer interaction with messaging refers to the ability of consumers to produce and modify messages, and interactive media such as mobile machines and the Internet are more interactive than traditional media [36].…”

Section: Relationship Between Content Characteristics and Consumer En...mentioning

confidence: 99%

How Web Content Types Improve Consumer Engagement through Scarcity and Interactivity of Mobile Commerce?

Wang

Choi

2022

Sustainability

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The emergence of various web contents gives customers influence according to characteristics. The characteristics of the content can distinguish the three types of commerce: branded content-type commerce, review content-type commerce, and home shopping content-type commerce. The purpose of this study is to identify the difference between customer engagement and reuse intention according to the three types of content characteristics. To identify the research questions, we conducted experiment and survey for three different commerce types. Randomized participants were exposed to different three web contents. Analysis of variance (ANOVA) was applied to compare three groups on average to analyze the differences between those groups. After testing the manipulation of experiment, structural equation modeling for various antecedents was performed. Interaction had a positive effect on engagement, as we prove within the paper. Content information had a positive impact on engagement, as you can see within the research. The effect of attention on engagement was confirmed as positive. Results of analysis proved our hypotheses; thus, scarcity of time had a positive effect on engagement and scarcity of quantity had a positive effect on engagement, as we prove within the paper. Ubiquity has a positive effect on engagement. System quality positively affects engagement. Ease of use has a positive effect on engagement. Consumer engagement had a positive effect on reuse intention. Finally, there are differences among the three kinds of mobile commerce as a conclusion within the findings.

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“…Similar to online shopping, TV home shopping has become an important alternative shopping medium to brick-and-mortar stores [1,2]. This is particularly true in Taiwan, as more and more retailers have adopted such a business model to market and sell their products [3].…”

Section: Introductionmentioning

confidence: 99%

Parasocial Interaction, Destination Personality Fit and Consumers’ Behavioral Intentions: The Case of TV Shopping

2022

Sustainability

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This study examines whether a TV shopping host’s introduction and promotion on a tourism destination could develop viewers’ parasocial interaction (PSI) with that host and thus influence viewers’ behavioral intentions on that destination. In addition, moderating effects of two factors (self-destination personality fit and host-destination personality fit) on the relationship between the TV viewers’ parasocial experience with a TV host (PSI) and the viewers’ behavioral intentions on the advertised destination are tested. Data were collected from 310 TV shopping customers in Taiwan using a self-administrated questionnaire. Simple linear regression and hierarchical regression techniques were implemented to test the proposed hypotheses. Findings indicate that PSI between a TV host and TV viewers is strongly correlated with the significant positive behavioral intentions of viewers. In addition, self-destination and host destination personality fits were both reinforcements of the positive impact that PSI has on TV viewers’ behavioral intentions. Findings and data collected from this study would yield useful practical implications for tourism marketers in terms of wisely selecting a TV host and utilizing a TV host’s parasocial interaction with audiences to increase audiences’ behavioral intention on the promoted destination.

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Customer shopping experience in a South Korea’s Government-run home shopping channel for small and medium enterprises based on critical incident technique and unsupervised machine learning analysis

Cited by 4 publications

References 55 publications

Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm

Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm

How Web Content Types Improve Consumer Engagement through Scarcity and Interactivity of Mobile Commerce?

Parasocial Interaction, Destination Personality Fit and Consumers’ Behavioral Intentions: The Case of TV Shopping

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