Handbook of Psychology 2003
DOI: 10.1002/0471264385.wei1215
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Customer Service Behavior

Abstract: This chapter provides a contingency approach to the understanding, prediction, and influence of customer service behavior. Customer service behavior is defined as any activities of an employee specifically directed toward affecting service quality. Specific characteristics of services that influence how organizations promote customer service behavior are described: service intangibility, simultaneity of service production and consumption, coproduction or active customer participation, relationship vs. encounte… Show more

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Cited by 65 publications
(61 citation statements)
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References 114 publications
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“…Customer service performance includes job behaviors that service employees perform to drive customers' perceptions of service quality and satisfaction (Ryan and Ployhart 2003). These behaviors are directed at customers with the intention of benefiting or helping the customer, and as a result they represent a form of prosocial organizational behavior comprising both in-role and extrarole forms of behavior (George 1991).…”
Section: Supportive Service Climate and Customer Service Performancementioning
confidence: 99%
“…Customer service performance includes job behaviors that service employees perform to drive customers' perceptions of service quality and satisfaction (Ryan and Ployhart 2003). These behaviors are directed at customers with the intention of benefiting or helping the customer, and as a result they represent a form of prosocial organizational behavior comprising both in-role and extrarole forms of behavior (George 1991).…”
Section: Supportive Service Climate and Customer Service Performancementioning
confidence: 99%
“…Clearly these interactions are designed and experienced differently. By using specific dimensions of service behaviors (Bowen & Schneider, 1988;Ryan & Ployhart, 2003), we show how each perspective can be correct yet incomplete in its assumptions. We aim to show how future research in either camp should more specifically consider these dimensions to help to explain when interactions with the public are motivating and beneficial versus draining and dysfunctional to the employee.…”
Section: ;mentioning
confidence: 99%
“…In businesses as diverse as banks, insurance companies, auto dealerships, hotels, truck rental, R & D, and consulting, a variation on the same theme emerges: Employee descriptions of the way their organizations function vis-à-vis service and customer focus are significantly correlated with customer experiences (Bowen & Ford, 2002;Dean, 2004;Ryan & Ployhart, 2003;Schneider & White, 2004). When employees describe their organization as one that rewards, supports, and expects excellence in service quality and/or has a strong customer orientation, customers of those same organizations report they receive superior service and/or are satisfied-and that they will be loyal to the firm (Heskett, Sasser & Schlesinger, 1997;Schneider, Ashworth, Higgs & Carr, 1996;Schneider, White & Paul, 1998).…”
mentioning
confidence: 99%