Abstract:This research was conducted to produce a customer loyalty model in the mobile payment business in Indonesia. The mobile payment industry is currently in a period of rapid growth. Mobile payments are a vast need felt by consumers, especially in urban areas with good quality internet networks. Even though it is online, it still requires good customer service and can provide user satisfaction with this application. In this mobile payment business competition, the Link Aja company tries to compete with several pla… Show more
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