2023
DOI: 10.1371/journal.pone.0283340
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Customer satisfaction evaluation for drugs: A research based on online reviews and PROMETHEE-Ⅱ method

Abstract: Online reviews of consumers after purchasing drugs online reflect the factors affecting their satisfaction. How to understand customer satisfaction through online reviews and tapping their needs to improve satisfaction has become an urgent issue facing pharmaceutical e-commerce companies. Based on the online reviews of Alibaba Health Pharmacy, six representative OTC online medicines were selected for this study, including the following categories: tonics, anti-cold drugs, rheumatism and orthopaedic drugs, skin… Show more

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Cited by 1 publication
(1 citation statement)
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References 32 publications
(49 reference statements)
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“…Song et al (2021) used the discrete regression model to analyze the satisfaction of e-commerce farmers [24]. Zhao et al (2020) used Kano model to estimate the satisfaction of online comment users [25]. Ma et al (2021) used IPA method to compare the satisfaction index of tourism public service [26].…”
Section: Introductionmentioning
confidence: 99%
“…Song et al (2021) used the discrete regression model to analyze the satisfaction of e-commerce farmers [24]. Zhao et al (2020) used Kano model to estimate the satisfaction of online comment users [25]. Ma et al (2021) used IPA method to compare the satisfaction index of tourism public service [26].…”
Section: Introductionmentioning
confidence: 99%