Customer satisfaction and value creation through supply chain management in organized vis-à-vis unorganized retail for fruits and vegetables in South Gujarat

Shaikh, Naima; Shukla, Ruchira; Makadia, J. J.

doi:10.26540/ijgsr.v8.i2.2021.181

ijgsr

2021

DOI: 10.26540/ijgsr.v8.i2.2021.181

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Customer satisfaction and value creation through supply chain management in organized vis-à-vis unorganized retail for fruits and vegetables in South Gujarat

Naima Shaikh¹,

Ruchira Shukla²,

J. J. Makadia³

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Customer satisfaction and value creation through supply chain management in organized vis-à-vis unorganized retail for fruits and vegetables in South Gujarat

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